Electronics as Fashion–The Anti-Gizmo Fetish
I regret to admit that I may suffer from an anti-gizmo fetish. Am I alone?
Since I teach in the school of Interactive Computing, it won’t surprise you to learn that many of my colleagues like getting new computers and electronics. Several pre-ordered iPads, and tweeted about opening the box, and their first impressions of the device. More than one colleague and friend has mentioned that they enjoy going out with their iPad and having people notice it and ask about it. In the row behind me on my flight yesterday, I overhead a conversation begin, “Is that an iPad? Mine just came! I haven’t opened the box yet.” Its features were discussed in great detail over most of the midwest and into the southeast.
This isn’t a post about iPads–it’s about the latest and greatest device, whatever that happens to be at the moment. For most people, having your device noticed is a pleasure. I guess I can speculate on how they feel, but I’m wondering: am I the only one who feels the opposite? When I imagine someone in a café noticing my iPad (or similar), I’m filled with a squirmy sensation I can only describe as embarrassment. I’m not sure if I need a “third device,” but I know if I get one I may wait until it’s commonplace.
I’m not a shy person. I’m more likely than average to strike up a conversation with the supermarket checkout clerk, the person next to me on the shuttle bus, or the other parent on the park bench. But the idea of those people saying “Oooh, is that a cell phone (remember when they were a status symbol?)/iphone/ipad/etc” is completely unappealing.
The topic of whether any particular device is actually useful or pleasing is a separate issue. I’m talking here about electronics as a fashion statement–an expression of personal identity. And for portable electronics, that statement is increasingly visible and public. Having a blu-ray player (when they were new) or a 3D TV (more recently) is one sort of fashion statement, but you need to mention it or have friends over for anyone to know. Having a portable device you use in public takes electronics-as-fashion to a new level. You really do “wear” it.
I don’t like being noticed for expensive clothes or shoes either. Is the issue the same? You can notice my jewelery, but only if it’s arty jewelry made from relatively inexpensive materials–I don’t want emeralds thank you very much. It’s not a lack of interest in fashion–it’s just a different sensibility for fashion.
Do you also have an anti-gizmo fashion sense? Leave me a comment!
In the comments, Kurt Luther asks–is this just about money? Could an inexpensive but new/useful device cause the same kind of phenomenon? I do think a big part of this is about money. But with a night to think about it, maybe it’s also about a kind of “techno-positivism”: the belief that new gadgets make the world better. I very definitely do NOT think that new gadgets necessarily make the world better. In fact, I’m pretty sure they sometimes make it worse. As I wrote in an old essay called “Christmas Unplugged” (written 12/25/92, published 12/94), I worry that being connected all the time is unhealthy. I think the new “wearable computing” conveys both money and techno-positivism, and neither is a message I want to send.