The Facebook Newsfeed: a PSA and a Challenge
If your Facebook newsfeed is like mine, you’ve probably seen a bunch of posts that say something like this one I saw this morning:
In honor of someone who means a lot to me…I’m going to say goodbye to some of you…… now I’m watching the ones who will have the time to read this post until the end. This is a little test, just to see who reads and who shares without reading!
These posts are like nails on a blackboard to me. There are a couple reasons. First, they misunderstand how the newsfeed works. Not all your friends see all your posts. So you can’t judge people by whether they respond—you can’t tell if they’ve seen it at all. Second, although the wording of each version of this sort of post varies, in most cases it implies “I read carefully. Some of you, though, are not being careful.” Can’t posters of this meme feel the smugness of the tone? It implies, “If you don’t read my long, wordy Facebook post all the way to the end, then you are a thoughtless and careless person.” Is that what you really meant to say? Third, the writer is imposing an obligation on his/her readers. Kurt Luther comments, “People’s timeless desire to impose chain letter-like obligations on others has made a smooth transition to the new medium.” Public Service Announcement: Please don’t post this meme.
I think that I understand the better impulse behind the meme. The poster is saying, “I have doubts about whether the connections we are forging on this website are meaningful. I am yearning for a deeper sense of connectedness to people I care about.” I like that impulse. So here’s my challenge: How can we express that desire for more meaningful connections without this obnoxious meme? If you have ideas, leave me a comment! (And thanks for reading to the end….)